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Judge Kozinski - A case study in how not to be seen PDF Print E-mail
SEO - Writing for The Web
Written by John Nyboer   

By now you might have heard the widely-covered story of Judge Kozinski's web site scandal.

To summarize, a well-regarded judge of the 9th U.S. Circuit Court of Appeals was found, in the midst of presiding over an obscenity trial, to have posted obscene materials on his personal web site. The resulting conflict of interest forced him to declare a mistrial and he is now under investigation by a panel of federal judges.

Whoops.

The first thing that comes to mind when you hear this story is, "What an idiot! How could such a smart guy could do something so dumb?", Then you might start searching for his site, or perhaps you just move on to the sports page and get on with your life.

But if you have your own web site you should probably pay attention to this story and ask yourself, "How can I avoid this type of shame and humiliation?"

The easy answer is, "Don't post anything that you don't want the whole world to see." This is a surefire solution but it doesn't help you when you want to post confidential materials for review or testing purposes.

So let's look at a what Judge Kozinski should have done to cover his arse.

Create an Index File

When you create a new web directory (sometimes called a "folder" because directories appear as folders in most file management applications) its contents, by default, are exposed to the world. If a browser is pointed to the directory, it looks for a file named "index". If there is no index file, the browser displays something like this.

This is how Judge Kozinski set up his "stuff" directory and, as you can see, it's no way for a public official to distribute questionable materials.

Hizzoner probably thought, "No one will see this unless I give them the address." But he underestimated the search engines. He used a robots.txt that should have kept them away from his low comedy collection but Yahoo!, ever vigilant, indexed it anyway.

Had Kozinski simply created an "index" file that looked something like this, he probably could have avoided scandal, scrutiny and what is bound to be a hellacious peer review. An index page without any links is a dead end and the robots.txt file would probably discourage the search engines from prying any deeper. Probably, but not necessarily. To further protect his reputation, the would-be Supreme Court nominee should have gone a step further.

Password Protect a Directory

Creating an index file is good standard practice and provides a small measure of security. But if you put something truly confidential on the web, password protect the directory.

Password protection keeps out both unwanted visitors and search engine robots.

There are several ways to password protect a web page. One common method is to set up an .htaccess file. But if you're ready for that, you probably stopped reading this article a while ago.

To password protect a directory, sign in to your site's control panel and use the password protection tool. It's usually that easy.

There are many other ways to safeguard your web site. If you want to know more and aren't afraid of drowning in acronyms, here's a good launching point for learning more. But you're just another aspiring Supreme Court Justice who wants to have a little fun, an index file and password protection should keep you out of trouble.

 
Why Does The Printer Hate My Word Document? PDF Print E-mail
Printer vs Client
Written by John Nyboer   

Why Doesn't The Printer Like My Word Document?

It's not just some sort of geeky "I hate Microsoft" thing, I swear. Microsoft Office Suite products simply aren't made for producing high-quality print work and translation problems that often occur when Microsoft files are opened by non-Microsoft applications.

Read more...
 
Please Talk It Out With Your Printer PDF Print E-mail
Printer vs Client
Written by John Nyboer   

Printers are specialists

Printers have it tough. What used to be a venerated, highly specialized profession has now been reduced to a personal computing command executed at the touch of a button... or has it?

Well, yes and no. Sure, you can hit the "Print" icon on your computer and obtain very good results. Nice looking full-color documents and photos can be produced at home or office with inkjet and laser printers. Even photocopy machines can churn out clean batches of flyers and handouts.

But when you send a document to a printer for printing, you engage in a centuries-old process that has its own set of protocols and its own jargon. Professional printers do not (usually) just open your file in their computer and hit "Print". If you want your glossy brochure, your commemorative booklet, your poster or your t-shirt to look the way you envisioned, someone needs to communicate with the printer and make an effort to speak his/her language.

Read more...
 
TOP: Transcribe, Organize and Publish PDF Print E-mail
CMS/Blog
Written by John Nyboer   

Take your site to the TOP – 3 basic steps for starting a blog

As I discussed in a prior article, posting a blog can add a lot of value to your site. "That's great," you might think, "But where do I start? How can I set up a blog when I barely even know how to use my computer? Even if I knew what to write, how can I find the time?"

These are legitimate questions. Fortunately, I've outlined a simple process to get you off of the fence and into the blogosphere. I call it "TOP" – Transcribe, Organize and Publish.

Number One: TRANSCRIBE

Even if you don't know how to type you can get started on this first step. You have a lot of thoughts and stories floating around your brain that relate to your business or organization. Get these thoughts out of your brain on onto paper (or a computer screen or even a typewriter; the point is to start writing!).

Read more...
 
The Importance of Text: The alt attribute PDF Print E-mail
SEO - Writing for The Web
Written by John Nyboer   

Represent your business with confidence

Although the internet is widely considered a visual medium, you need to make sure that your content is well written. Potential customers are not going to trust you if your site exhibits substandard writing. In addition to the credibility issue is the fact that, contrary to popular belief, the world wide web is built on text, not images and video.

Text is the key to search engine visibility

Although today's most popular sites offer an overwhelming breadth of video and photos, the YouTubes and Flickrs of the world still rely on text for organization and distribution. No matter how cool the video or how sublime the photo, it is the written title, description and keywords that enable visual media to propagate throughout the web and establish permanence in search engines.

Read more...
 
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