Good writing is still important

Represent your business with confidence

You need to make sure that your content is well written. Potential customers are not going to trust you if your site exhibits substandard writing. Nyboer Creative communicates your message in concise, easy-to-understand language.

Text: the key to visibility

The internet is built on written content, not images.

Google and the rest of the major search engines compile rankings based on the text they "read" as their robots scour the web. This is why heavily-trafficked sites — Amazon, ebay, Yahoo! — maintain text-heavy, visually dull sites; they are efficient and produce results. This doesn't mean that effective web sites must be lifeless. Rather, the point is to prioritize written content. Even if your focus is pictures or videos, those images must be carefully labeled with text; the content of page titles, descriptions, and headings means a lot to search engines.

Exploit your expertise with relevant content

An opportunity for niche players

Despite the internet's overwhelming inventory of written content, there is still opportunity to rise above the fray. A niche business can distinguish itself by providing well-written, relevant information to its market. As an entrepeneur, you field many of the same questions every day; make it a point to answer those questions on your website! In this way you establish yourself as a resource for anyone who searches for information related to your business.

A sly example

As proof of the power of niche content, I submit the search engine results of an article I wrote for some friends about a bizarre concert outing. I simply posted this first-hand account, sent a link a few friends, and within 3 days it was near the top of Google's rankings for searches related to Sly Stone's comeback. Why? Because it was properly formatted content regarding something people were looking for.